Dividing e-mail subscribers into smaller groups based on a set of criteria you would like to filter.
Keeping track of the customer base visiting your website.
Insight about the behaviours of your audience thanks to Marketing Automation.
In general, e-mail segmentation is the process of dividing e-mail subscribers into smaller groups based on a set of criteria you would like to filter. Therefore, this tool is typically used as a tactic to deliver personalized messaging to relevant subscribers based on their geographic location, interests, purchase history, etc.
Following this line of thought, the art of e-mail segmentation has easily become one of the most important aspects to e-mail marketing, making it a must have in your business strategy moving forward. We at Star Mkt focus our expert services on three key strategies:
Create an impactful re-engagement campaigns to gain back inactive customers, while also tending to the needs of your ‘highly’ engaged customers who have shown high activity rates on your website and are likely to purchase.
Establish trust between your business and new leads by taking a more content-based approach, sending them personalized messages, product reviews and brand mentions in the press, for example, in order to build rapport with them.
Offer a subscription centre, where users can customize their experience by indicating what they want to receive, enabling you to deliver a more enjoyable newsletter experience and increase your email ROI.
Keeping track of the customer base visiting your website is a valuable asset in the current, highly competitive business in the digital space. Therefore, understanding your traffic transforms your marketing department instantly into a more efficient entity.
On the other hand, Sales teams would have more quality leads stemming from your current lead generation efforts, meaning that you would not need to continually invest in new channels to drive new leads – they would be able to nurture potential customers already reached.
Marketing automation’s value is in the insight it gives you about the behaviours of your audience, which you can utilize to drive in more revenue. Moreover, it allows you to set overall goals and seeing the big picture of your marketing strategies. In order to achieve excellent results, we offer four key points you should focus your automation goals on: Defining Target Audience, Gaining Audience Attention, Identifying Engagement Rates, Nurturing Engagements into Conversions.